THE RISE OF SOFT SAVING IN GEN Z’S WALLETS

The Rise of Soft Saving in Gen Z’s Wallets

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed a familiar pattern: gain gradually, conserve strongly, get a home, and prepare for retired life. Yet Gen Z is approaching money with a fresh point of view. As opposed to concentrating only on lasting buildup, this generation is focusing on equilibrium, welln

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